I love boxing 1st and foremost, but also am a big fan of mma. And as Rikena pointed out Dana does it right and ppv's aside he puts on quite a few free fights that are usually better than the ones youpay for. He's just done a great job at merketing his org. and fighters and boxing should take notice, before it gets totally outshined by mma, which in ten years very well could be the case. ESPN could do alot more but it's always stupid team sports or bowling or softball....wtf happened to boxing?